Hi, I'm
Kristen Santos
I’m a marketing strategist who loves building programs that feel as thoughtful and meaningful as they are effective.
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With over 12 years in marketing, I’ve worn just about every hat — from campaign and program strategy to the everyday execution of marketing emails, social posts, website development, content curation, and event logistics.
I’ve learned to be the person you can come to with any marketing challenge, big or small, and trust it will be handled with care.
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Brass & Co. was created to bring that same thoughtful, hands-on approach to organizations that want marketing built with intention, not shortcuts.
What I Do
I help teams connect with the people who matter most — customers, executives, partners — through programs that are designed with purpose and built to last. Whether it’s shaping strategic initiatives, planning standout events, or guiding campaign strategy and execution, my work is grounded in clarity, connection, and results.
Where I've Been (and Why It Matters)
Over the years, I’ve led customer marketing, program strategy, and engagement efforts that drove stronger retention, deeper advocacy, and measurable business outcomes. From cross-functional collaboration to multi-channel execution, I bring both the big-picture strategy and the attention to detail it takes to make things sing.What gets me excited? Helping teams cut through noise, build relationships that stick, and craft experiences that feel purposeful and real.
Why Brass & Co Exists
Brass & Co was born from a pivotal moment in my career — stepping away from a traditional corporate role to build something of my own, on my own terms. After years of leading marketing programs inside fast-moving organizations, I reached a point where I wanted more ownership over how I spent my time, who I partnered with, and the impact I helped create.
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Starting Brass & Co allowed me to be intentional about the projects I say yes to — focusing on work that energizes me, aligns with my values, and creates meaningful outcomes for the people behind the brands.
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