<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Brass & Co Consulting]]></title><description><![CDATA[Empowering Marketing Solutions for Every Need]]></description><link>https://www.brassandcoconsulting.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 17 Jun 2026 07:35:09 GMT</lastBuildDate><atom:link href="https://www.brassandcoconsulting.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Brand Fatigue Is Real (But It’s Mostly Ours)]]></title><description><![CDATA[In today’s competitive landscape, standing out feels more important than ever.  After years in SaaS startups, I’ve seen a familiar cycle play out more times than I can count. A new executive arrives, eager to leave their mark. What’s the fastest, most visible way to do that? Naturally: refresh the logo, revamp the website, and relaunch the brand. It looks productive. It feels bold. It checks a very public box. But more often than not, it’s not actually moving the needle or serving the...]]></description><link>https://www.brassandcoconsulting.com/post/brand-fatigue</link><guid isPermaLink="false">695e5d5045d01357ee676545</guid><pubDate>Tue, 10 Feb 2026 13:19:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_b4a7380250ae44368b9c67b59ea02d1b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kristen Santos</dc:creator></item></channel></rss>